Analytics · 2025-12-22 · 11 min
Server-side GTM + GA4 + Conversion APIs: a 2026 setup guide
iOS 17+, ITP, Consent Mode v2, and the practical way to keep marketing data flowing without violating privacy law.
This is a placeholder article. In production, this content lives in a CMS (Filament / Nova) or a Markdown store, keyed by server-side-gtm-ga4-conversion-api.
Why this matters
Our engineers publish field notes so you can make better technical decisions — with less guesswork.
The playbook
- Diagnose the real problem with data, not opinion.
- Prototype the smallest change that could plausibly fix it.
- Ship, measure, and either double down or throw it away.
"Great engineering is not about being clever — it's about being clear."
If this is your world, let's talk.
#GTM
#GA4
#CAPI
#Consent